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Reporters who write articles for websites have become more interested in how many people view their article than how truthful or useful the article is. The reason for this is that when a website gets paid to have advertisements the companies paying to have advertisements on the article pay the website based on how many views it gets. So, if an article only gets a few views then the advertisers will not pay the website as much as it would if the article got millions of views. Because of this articles become less important and more about what people will look at. This is not a bad thing since it is just as important to keep up with what is going on in the world as it is to read about something that you enjoy. What makes this bad is when reporters start to write about news that never happened. This form of clickbait has caused many outbreaks of untruthful news.
This is very problematic because it is totally fake. The article would misinform anybody reading it. These articles can cause rumors ruining somebody’s reputation, even though everything in the article is fake. Fake news and Clickbait really play into each other because if somebody can write about anything then they can most certainly make up a story that would cause millions of people to view their article.
Additionally, clickbait is also one of the easiest ways for a publisher to lose their audience’s trust over time. You might click at first, but if you’re a smart reader, you’re going to become more hesitant and suspicious — and you’re probably not going to share a story that disappoints you.
For publishers: You can’t just can’t use headlines as a means to an end, and overusing a clickbait social strategy implies that you don’t understand your audience. One size fits all is stupid. Treat your audience like it’s smart, and remember the complexities of the modern media landscape and how hard it is to build audience trust.
Facebook and other social media sites have been trying to remove articles that are considered fake news. Facebook has been removing fake news for a long time now and yet it is still a huge issue because there are so many fake articles. The rate that Facebook removes fake news is very slow, because the process to detect a fraudulent article is very long. The article has to be attracting a lot of attention for it to be noticed by Facebook in the first place. After it is flagged Facebook then has to weed out the articles that were wrongly flagged from the articles that were correctly flagged. Even with this slow process the amount of fake news has been going down, but it is still a big deal that social media sites will always have to face.