Nepo Babies Explained

nep·o·tism/ˈnepəˌtiz(ə)m/ – the practice among those with power or influence of favoring relatives, friends, or associates, especially by giving them jobs. 

The Oxford Dictionary’s definition of nepotism might have been on your eighth-grade vocabulary quiz, but how does it apply to the numerous TikToks you see poking fun at the label of nepo baby, or praising our favorite nepo babies? From Jaden Smith to Zoe Kravitz, to our very own Andre Iguodala II, what does the title of nepotism baby award someone? 

The term nepotism was first coined during the 17th century in Catholic Europe. It originally referred to the privileged lifestyles enjoyed by the Pope’s illegitimate sons, courtesy of His Holiness’ unholiness. Originally used by renaissance aristocrats to criticize and advocate for rebellion against powerful leaders, its place in modern social and legal discourse has served a similar role. 

The common understanding is that nepotism is damaging to what should be a complete meritocracy and is, therefore, unfair and wrong. However, some believe that although nepotism doesn’t provide an even playing field, there is at least some fairness involved. 

A primary example of a nepo baby is the 2015 NBA Finals MVP Andre Iguodala’s son Andre Iguodala II. As the son of an NBA player, Iguodala II has always enjoyed the opportunity to attend many more games than the average Warriors fan. Is this ethically correct? “Anybody can go to a Warriors game,” he states. “Sure, I don’t have to go on Ticketmaster because my dad works there, but anyone can buy tickets [to a Warriors game], how would that get me ahead in life?” 

This widens the idea of what we consider nepotism. It’s generally conceived as people receiving jobs or positions because of their familiar connections. But where is the line drawn on what parents can use from their profession to help their kids? If NBA tickets, or having the money for them, are considered nepotism, is a math teacher helping their child study for a calculus test nepotism or simply good parenting? 

What must be questioned is the line where support turns into nepotism. Sure, it might not be correct for family members or friends to hire one another, but what is often overlooked is the fact that nepotism is a result of power dynamics. Nepotism couldn’t exist if there wasn’t a boss to hire an employee or an admissions office to accept a student. Situations of personal preference will always exist in places where competition for a spot is fought over between those with blood connections, and those without.  

The idea that personal relationships cannot play a role in the business world is simply too idealistic, if not plain silly. Humans make decisions influenced by the relationships they have. As long as this is true, no matter the disparity created, nepotism will exist.